Based on the application, detergents market can be split into five key segments:
- Laundry detergents
- Biological reagents
- Household cleaning products
- Dishwashing products
- Fuel additives, a.o.
Laundry Segment
Laundry products remain dominating the market, having 56.55% of the global cleaning products market in 2025. This is driven by high per-capita consumption levels (8–12 kg in developed countries) and increasing demand for washing machines in developing countries (source: Mordor Intelligence).
Innovation Trends
Technological innovations are actively reshaping the laundry segment. Laundry pods and strips become very popular worldwide due to their precise dosing, reduced product waste, and lower plastic usage, in alignning with sustainability trends (source: Mordor Intelligence).
Antibacterial Products
Post-pandemic hygiene awareness remains high, driving demand for antibacterial products. In 2024, surface cleaners accounted for 22% of the global market, underscoring their continued importance in both household and commercial applications.
Dishwashing Segment
The dishwashing segment is also experiencing growth driven by innovation. For example, tablets with cold-active enzymes improve efficient energy use by reducing energy consumption by up to 25% (source: Mordor Intelligence).
Impact on exhibitions (detergents & cleaning industry)
Global trends are shaping the focus of detergents and cleaning industry exhibitions. There is a growing emphasis on innovation showcases, novelty zones, and startup-focused areas where new products are presented. Exhibitors demonstrate concentrated products and energy-efficient solutions, while visitors are primarily seeking cost-effective and environmentally compliant innovations.
ChemiCos 2027
In this context, the ChemiCos exhibition complex, with its Novelty Gallery, Startup Alley, and comprehensive business program, is no longer just a product display platform but has become a strategic venue for identifying industry trends and driving innovation in the global cleaning products market.