Organizer of the Section: Association of branding companies of Russia
Workshops will take place on September 14, 2021 in the framework of the Business program of International Exhibition HouseHold Expo autumn 2021 (Crocus Expo IEC).
In the program:
1. Topic: ‘How to sell more thanks to the seasonal offer’ (limited New Year’s collections of brands)?
Andrey Gornov, director general of Getbrand
2. Alexander Vagin, general director of Supermarket, Member of Association of Branding Companies of Russia Council, moderator
Topic: ‘How to create successful brands in HouseHold format and multiply sales? Newest methods of brand developing’.
Theses:
- Review of new technologies of successful brands creation
- Specificities of modern branding in HouseHold Segment
- Gifts and New Year’s goods as an effective tool for brand development and achieving of marketing targets
3. Vladislav Rudovskiy, art director of ‘Adequate people’ agency
Topic: ‘Package. How to lose out the customer’.
- Classic mistakes in package design the majority of non-food goods producers make
4. Vasiliy Kim, general director of Coruna Branding and Maria Aksenova, development manager of Coruna Branding
Topic: ‘What is your power, brand? How to achieve success and increase brand awareness’ (author methods of Corona Brand Core)
Theses:
- What is brand
- How to create a platform of a powerful brand
- Сompetent communication with help of a brand
5. Lovemedo
Topic: ‘Unique corporate souvenirs or how to really surprise your clients’
- What does the company planning to develop unique souvenirs need to know
- Will the chosen concept be successful; will partners and clients like it?
- How to choose a contractor? What do you need to foresee in terms of a contract? What does the budget consist of? When it is better to start work to make it on time?
6. Alexander Chefanov, director general of ‘Genshtab’ agency
Theses:
- How to increase repeated sales of a brand
- Product grid assortment, which will help to significantly increase the targeting of a brand into an everyday life
- Style and idea decisions, allowing to win hearts and minds of a targeted audience
- Functionality of goods as a way to increase their value and price at which they will still be bought as a result.
Participation in the event is free after registration on the website.
Business program producer
Galina V.Schevchenko, Этот адрес электронной почты защищён от спам-ботов. У вас должен быть включен JavaScript для просмотра.
+7 (910) 426-01-61, +7 (495) 363-50-32
September 14 – 16, 2021, Moscow, Crocus Expo IEC
Autumn novelties and premieres on the website www.expo-retail.ru