On March 24 in the section on branding of household goods and chemistry ‘How to increase sales twice using the power of the brand’ of the Branding Day, the following presentations will take place: 

• ‘There is no need in dirt! What and to whom do successful brands of goods for home and everyday life promise’. Denis Shlesberg, general director of Artonika agency (moderator).
• Secret of packaging of goods for home and household chemistry: analyzing and influencing. Structural analysis of features and key decisions in packaging of goods for home and household chemistry taking into account current reality and buyers – types of formation, how the information is presented and what information is important in general, what is the difference from the product segment and so on, plus interviews with the buyers. Оlga Zurashvili, art director of branding agency Zurashvili Branding
• Successful creation and development of WonderLab brand. Farkhad Kuchkarov, Depot strategy director and Ilya Ozorin, art director of WonderLab
• What does influence on sales in a packaging design (on an example of washing products category). Andrey Gornov, general director of Getbrand, member of Association of Branding Companies of Russia Council

Program of Branding Day

March 22-24, 2022, Moscow, Crocus Expo IEC

Spring novelties and premieres on the website www.expo-retail.ru

 We are looking forward to seeing you at Household Expo, Christmas Box. Podarki, Stylish Home. Gifts, ChemiCos and ChemiCos Beauty – the biggest B2B consumer exhibitions of homewares and country life products, furnishings, gifts and festive products, household chemistry, cosmetics and personal care products!