11:00 – 11:15

Welcome address from the organisers

11:15 – 12:00

Digital products as profit generators. Why sales through online channels will prevail over traditional retail

Speaker: Natalia Petukhova, coach of the Deloitte Academy.

12:00 – 12:30

Directly to the consumer: specifics of presenting household goods in the official online shop of a manufacturer

Interactive discussion

Speaker: Ilya Ratkin, expert in the development of online shops.

12:30 – 13:00

Monetization of customer experience in retail. How to work with personal data and build personified customer service in sales of household goods

Elena Komkova, expert of the consumer market, representative of Expirenza, consultant of Retail Training Group

13:00 – 14:00

Brand in the digital era. Strategic marketing session

Svetlana Yurova, general director of brand and strategic company Brains&Brands

14:00 – 15:30

Round table: how to increase sales with the help of modern technologies? Investments in digital tools, how worthwhile it is

Moderator: Natalia Petukhova, coach of the Deloitte Academy

15:30 – 16:00

Placement of goods in marketplaces: what do shops pay for? Practical experience of an owner with online channels

Dmitry Dorofeev, CEO&Founder, Houselike.ru, marketplace of finishing materials, CoFounder, i-Textile, Chain of décor and textile salons.

16:00 – 17:00

Workshop: find out if your company is ready to go online

Moderator: Natalia Petukhova, coach of the Deloitte Academy