Business coach Irina Krechetova will introduce a new topic within the framework of spring international exhibition HouseHold Expo 2020. Her workshop “Fight for your client: how to increase sales by increasing the number of customers” will be included in the cycle of seminars “Goods, effective sales, loyal customer”.

Programme of the workshop:

• Key factors affecting the customers’ choice of shop.
• Points of contact: what should be done in order to transform them into capture points.
• Attraction channels: where to search for your target customers.
• Route of a customer: what tools should be used at each step.
• Factors influencing customer satisfaction and loyalty.
• How to maximize profit with the help of a Loyalty Programme.
• Partnership programme: how to increase sales with the help of partners.

Speaker: Irina Krechetova

Irina Krechetova is a business coach specializing in business transformation, development of new directions, creation of own business. Over 18 years of experience in consulting and management; Over 19 years of practical experience in sales and marketing; Over 76 implemented projects in the sphere of creating and developing sales and marketing systems; Launch and development of 3 Internet shops with a total turnover of 250 mln rubles per year; Creator of the course “Sales management” of the MBA programme at the Moscow Business School; Lecturer at the Caspian School of Business. Course “Sales management”; The best speaker of METRO EXPO 2017; Creator of the course “Evaluation of shop performance” for franchisees of Metro Cash&Carry Russia.

March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at СhemiCos 2020 – the leading international exhibition of professional and household chemistry!

Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32