To date, players on the e-commerce market have learnt quite well to evaluate the efficiency of marketing costs connected to the attraction of traffic and customer costs. There is a large number of programmes and services allowing to do this automatically or semi-automatically. However, few people go further and evaluate the efficiency of a sales division and (or) call-center, neither do they know all the tools available on the market.

Speaker: Alexander Petrukhin

Alexander Petrukhin, general director of Checkingcall.

15 years in Internet marketing and sales.

Checkingcall company was created by e-commerce experts in 2015, it specializes in branding and e-commerce, development of the sales and services quality evaluation market in Internet sales. The company works both with small stores and big contact centers, launching new products for sales divisions and contact centers.